Shiny

We’re ruthlessly
customer centric.

We think deeply about the needs of the audience and evaluate everything we create by asking: “Does this help the people we are trying to motivate?” This is critical because people need to trust financial services brands to choose them, and we believe trust is created by being helpful. When work starts from a place of being helpful, your brand is well on its way to building foundational trust.

Some tools we use to deliver customer centric thinking:

Responsive briefs centered
around the audience’s mindset,
including what is their enemy
Primary qualitative and
quantitative research, including our
proprietary Finsights research
Secondary research and digital
expectation research

We ruthlessly
challenge assumptions.

We see a LOT of Client briefs. Many are filled with copy and pasted “insights” handed down from brief to brief and passed off as sacred even if years old. We pressure test those with questions like, “When did you gain those learnings?” “What was the context in which they were learned?” “How have you thought about the changing landscape, whether competitive or attitudinal, that your audience now finds themselves?” In short, before we start thinking deeply about your business challenge, we make sure you and we are working from substantiated and current insights.

Some tools we use to deliver customer centric thinking:

Audit of existing Client research and
campaign performance results
Primary qualitative and
quantitative research
Secondary research and
digital expectation research

We’re ruthlessly
focused.

We know why Clients hire us — to help them deliver meaningful business results. We never lose sight of that, and how our customer insights and vetted assumptions help us create work that delivers those results. In short, we’re never distracted by approaches or visuals just because; everything we develop for your brand will have purpose, and that purpose is ultimately linked to bottom-line business results.

Some methods we use to stay ruthlessly focused:

Ensure all work delivers against
the strategic imperatives in the
responsive brief
Create multiple concepts that push into different
territories to drive business performance, an
approach we call Earth, moon, and galaxy
Leverage data from work in market to
develop approaches that optimize
and enhance performance