Throughlines Archives - Shinyverse

Know your audience

Download The Finsights Report for a better understanding of:

The state of trust within the U.S. financial services sector
The four attitudinal cohorts that exist today, and what defines them
Where people are getting their most trusted financial advice
And much more…

Download The FINSIGHTS Report

To stay ruthlessly focused on our Clients’ target audiences, we fielded a quantitative study of US adults to better understand their attitudes toward financial services, the economy, and how they make decisions about financial matters. The research reveals surprising information about the dynamics that shape the relationship people have with their financial institutions..

That research is summarized in The Finsights Report. In it, we overview our learnings including the four distinct audience cohorts we uncovered through the analysis.

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Through Lines

INSIGHTS AND ANALYSIS FROM
THE SHINY AUDIENCE LAB

Here you’ll find a few takes on the Finsights report and what we think are some implications for financial services brands.

Overwhelmed, Jaded, Cautious: What data reveals about people’s trust in financial services

by Tanashya Batra

One in a series from Finsights, Shiny’s study of U.S. adults’ attitudes toward financial services. Finsights, Shiny’s proprietary study of U.S. adults, set out to understand how people think and feel about financial services—and what they expect from providers. The research uncovers the mindsets, emotions, and attitudes that shape how individuals approach money and financial …

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How financial brands can use consumer sentiment to be more helpful—and build trust that lasts

by Tanashya Batra

In financial services more than any other sector, trust is a defining feature of the relationship between brands and the customers they serve. It’s what gives people the confidence to share their money, their data, and their goals—because they expect more than transactions; they expect partnership. At Shiny, we believe the best way to earn …

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A question of trust: Gen Z, financial institutions, and the future of engagement

by Kent Priestley

Today’s 20-somethings have been portrayed as pessimistic consumers with a deep suspicion of financial brands. But is talk of Gen Z’s trust issues overblown?

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